Google My Business Optimization
With Google now handling over 40 times as many local business searches as the Yellow Pages, getting your company found online is becoming increasingly crucial. EntrepreN8’s Google My Business (Google Plus/Places) Optimization services are designed to give your business the greatest possible opportunity to reach potential clients before your competitors do…
Is your business short of visibility in Google Maps?
Or perhaps it’s nowhere to be found in the local 3-pack?
Our Google Maps marketing and local SEO services can be the turning point to help maximize the search exposure of your company.
- 92% of Consumers Now Read Online Reviews for Local Businesses! 92%
84% of people trust online reviews as much as a personal recommendation
At EntrepreN8 Consulting, we help businesses capitalize on massive marketing opportunities by harnessing the potential of Google Maps marketing
We take an integrated approach to local SEO that combines Google My Business (GMB) optimization, on-site optimization, review generation, and other strategies. From the ranked Google Maps results to the local 3-pack listings, Google Maps marketing offers a multi-faceted approach for all types businesses.
Why Is Google Maps Marketing So Important?
With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses.
Google My Business, formerly known as Google Places, is part of Google’s main search result page and is displayed when a local user performs a search for a service or business within the proximity of the area being searched (e.g. DUI Lawyer in Pittsburgh). With millions of businesses to choose from, Google has developed a sophisticated algorithm that is trust-score based on a number of scoring factors such as proximity, reviews, and NAP (Name, Address, and Phone) accuracy. In other words, Google has developed an automated scoring system that determines the trustworthiness of a Google My Business listing. Results appear in order from most trusted to the not so trusted. Since Google Maps was first launched in 2004, Google users have become accustomed to seeing Google local listings above the organic results, which has trained the user’s eye to select a Google My Business link over a web page result. For local businesses, Google My Business has become increasingly more important over traditional advertising, where the results are non-measurable and completely out of view. Google My Business optimization is more cost efficient than other forms of local internet marketing while delivering massive (ROI) returns on investment.
What does the term “trust score” mean and how does it work with Google My Business?
Google My Business clusters local business listings into one group and scores the accuracy of the business listing data in the cluster.
In the illustration to the right, you will see the Google My Business results for “Best Attorney in Pittsburgh PA“. Aside from the paid advertisements above, you will see that the Google My Business listings are more visible.
Those Google My Business results are ranked based upon NAP accuracy, proximity to search, and reviews.
Aside from the Sponsored Results (Google AdWords), the page is dominated by Google My Business listings and organic rankings (SEO).
How can optimizing your Google My Business listing help?
With yellow page advertising near or at least completely gone, local businesses have become dependent on Google to help them find a local SEO consultant or website designer. With Wifi access pretty much wherever you go, it has become much easier to find a business on Google than to search through the pages of a local phone book. Today, Google users have become accustomed to finding a local business at the top of the first page of Google’s search results. This is why SEO and the top organic spots on page 1 of Google are so valuable.
The number of daily local searches on Google has increased dramatically and so has the interest of America’s business leaders.
As the number of Google searches for local businesses has grown, so has the competition for inclusion in the coveted 3-Pack formerly the (7-Pack), which is the three listings allocated to any top search results page. There’s a monumental chance that your competitors are already listed in that prime search location.
How can Google My Business Optimization solve your “lack of customers” problem?
Google My Business was formerly known as Google Places, and the platform started appearing as part of Google’s organic results when users would search for businesses and professions within a certain locality (e.g. personal injury lawyers in Pittsburgh). The results are generated based on the trust-score for each individual business, which basically means how reliable the business is in terms of accurate listing information and reviews. As users have become used to seeing Google My Business listings when searching locally, their perceived trust for listed businesses has grown to the point where they are now more likely to click on a Google My Business listing than an advertisement search result. For local businesses, this has triggered a shift in focus away from traditional marketing, and towards Google My Business Optimization. Google My Business listings have become very effective at generating new customers from the internet.
Can you manage your own Google Places Listing?
74% of consumers say that positive reviews make them trust a local business more
Make no mistake, optimizing a Google My Business listing isn’t as easy as it might first appear. Here at EntrepreN8 Consulting, we understand that business owners have a lot on their plate, and managing a Google My Business listing can be a time consuming, though highly rewarding, process. After the many hours it takes to learn and optimize your GMB listing properly, you’re not making any money doing what you do best “running your local business.”
Why should I hire EntrepreN8 Consulting?
I am managing my own Google My Business listing and several others.
On the surface, claiming your Google My Business listing may seem like an easy task, because it is. But it is much more than that. EntrepreN8 Consulting creates and updates hundreds of business listings like SuperPages, Bing, Yahoo, and Yelp to improve and increase your Google My Business listing trust score. With business data changing daily, you need a service that not only understands how Google scores it’s business listings, but you need a service that can keep up with the tedious work that goes on behind the scenes in creating and updating local business listings. Factor in the time and expense of housing this important requirement yourself, you will see why more businesses find EntrepreN8 Consulting affordable and efficient.
Understanding your business is our business.
As the leader in our field, EntrepreN8 Consulting has been at the forefront of Local Search Marketing for years
We understand how important it is for prospective customers to find your business online, and we have the expertise and experience necessary to take your company to the top and keep it there. We take great pride in the fact that we’ve kept many of our clients in their top spots for years now, despite the many changes implemented in the world of Google Business/Places and the organic search results.
When you become our client, you can be sure you are receiving the best possible service at the most affordable rates. Sign up and experience EntrepreN8 Consulting’s second to none local marketing services today.